{"id":10282,"date":"2025-11-07T13:11:50","date_gmt":"2025-11-07T11:11:50","guid":{"rendered":"https:\/\/www.closerocket.com\/?p=10282"},"modified":"2026-03-13T06:43:56","modified_gmt":"2026-03-13T04:43:56","slug":"sales-leaders-talk-od-poulicneho-predaja-k-energetickemu-lidrovi-35-rokov-obchodnych-lekcii","status":"publish","type":"post","link":"https:\/\/www.closerocket.com\/sk\/sales-leaders-talk-od-poulicneho-predaja-k-energetickemu-lidrovi-35-rokov-obchodnych-lekcii\/","title":{"rendered":"Sales Leaders Talk: Od pouli\u010dn\u00e9ho predaja k energetick\u00e9mu l\u00eddrovi: 35 rokov obchodn\u00fdch lekci\u00ed"},"content":{"rendered":"\n

Miroslav Rendko<\/a> je obchodn\u00fd riadite\u013e Slovensk\u00fdch elektr\u00e1rn\u00ed<\/a>, ktor\u00fd za\u010d\u00ednal po revol\u00facii od nuly \u2013 priamym predajom na ulici. Cez vlastn\u00e9 podnikanie a p\u00f4sobenie v medzin\u00e1rodn\u00fdch firm\u00e1ch sa postupne vypracoval a\u017e do energetiky, kde p\u00f4sob\u00ed u\u017e viac ako 17 rokov. Na obchode miluje slobodu, r\u00f4znorodos\u0165 a pr\u00e1cu s \u013eu\u010fmi. Ver\u00ed vo f\u00e9rovos\u0165, osobn\u00fd pr\u00edstup a schopnos\u0165 u\u010di\u0165 sa z ne\u00faspechu. Ako r\u00e1d hovor\u00ed, dobr\u00e9ho obchodn\u00edka si mus\u00ed z\u00e1kazn\u00edk zasl\u00fa\u017ei\u0165.<\/p>\n\n\n\n

Ako ste sa dostali k salesu?<\/strong><\/strong><\/strong><\/h4>\n\n\n\n

U\u017e po skon\u010den\u00ed V\u0160 a absolvovan\u00ed vojenskej slu\u017eby (vtedy e\u0161te povinnej) som v mojom prvom zamestnan\u00ed zistil, \u017ee vysed\u00e1vanie v kancel\u00e1rii ur\u010dite nie je to, \u010do chcem robi\u0165. Bavila ma pr\u00e1ca s \u013eu\u010fmi a osobn\u00fd kontakt s nimi. Za\u010d\u00ednal som doslova na ulici a spolu s kamar\u00e1tom si zalo\u017eili \u017eivnos\u0165 a sk\u00fa\u0161ali pred\u00e1va\u0165 \u010doko\u013evek, \u010do sme si mysleli, \u017ee by mohlo \u00eds\u0165 na odbyt. Bolo to tesne po revol\u00facii, tak\u017ee n\u00e1padov bolo ne\u00farekom. V za\u010diatkoch to boli hlavne potraviny, nesk\u00f4r textil. Z\u00edskan\u00e9 sk\u00fasenosti mi n\u00e1sledne pomohli vyhra\u0165 v\u00fdberov\u00e9 konanie na obchodn\u00e9ho z\u00e1stupcu v nadn\u00e1rodnej spolo\u010dnosti, ktor\u00e1 sa zaoberala predajom technick\u00fd, medicin\u00e1lnych a potravin\u00e1rskych plynov (4 r. Messer Tatragas a potom 11 rokov Air Products). Posledn\u00fdch 17 rokov som v energetike, kde m\u00e1m na starosti predaj komod\u00edt a s t\u00fdm spojen\u00fdch slu\u017eieb.<\/p>\n\n\n\n

\u010co v\u00e1s na salese najviac bav\u00ed?<\/strong><\/strong><\/h4>\n\n\n\n

Ako som u\u017e uviedol, je to pr\u00e1ca s \u013eu\u010fmi a r\u00f4znorodos\u0165 pr\u00e1ce, kde v podstate nem\u00e1te rovnak\u00e9 2 dni za sebou, lebo st\u00e1le sa vyn\u00e1raj\u00fa nov\u00e9 v\u00fdzvy. A najv\u00e4\u010d\u0161ie pote\u0161enie? Samozrejme pre obchodn\u00edka je to podpis kontraktu, ale aj \u00faspe\u0161n\u00e9 realiz\u00e1cie projektov s t\u00fdm s\u00favisiacich a uznanie odberate\u013eov (z\u00e1kazn\u00edkov).<\/p>\n\n\n\n

Pam\u00e4t\u00e1te si na svoj najvtipnej\u0161\u00ed moment v sales kari\u00e9re?<\/strong><\/h4>\n\n\n\n

T\u00fdch bolo samozrejme za t\u00fa dobu ve\u013ea, ale pobavil ma napr\u00edklad jeden p\u00e1n, ktor\u00fd mi raz volal, \u017ee pozorne po\u010d\u00faval m\u00f4j webin\u00e1r a \u017ee by chcel od n\u00e1s nak\u00fapi\u0165 elektrinu na bud\u00faci rok zajtra na obed, alebo niekedy v noci. Najprv som nech\u00e1pal a potom som sa za\u010dal stra\u0161ne smia\u0165, lebo ten webin\u00e1r bol o tom, \u017ee sa d\u00e1 nakupova\u0165 Elektrina (plyn) na nieko\u013eko rokov vopred za fixn\u00fa cenu, alebo to riskn\u00fa\u0165 na kr\u00e1tkodobom dennom trhu (tzv SPOT), kde pozn\u00e1te ceny len na nasleduj\u00faci de\u0148 a tie s\u00fa ka\u017ed\u00fa hodinu in\u00e9. Ukazoval som na grafe, \u017ee najni\u017e\u0161ie s\u00fa spravidla cez obed, ke\u010f svieti ve\u013ea slnka, alebo potom v noci, ke\u010f je n\u00edzka spotreba. P\u00e1nko si tieto dve veci spojil a vznikol tak\u00fdto ve\u013emi z\u00e1bavn\u00fd pr\u00edbeh.<\/p>\n\n\n\n

Ak\u00e9 n\u00e1stroje alebo technol\u00f3gie najviac pou\u017e\u00edvate vo svojej pr\u00e1ci?<\/strong><\/h4>\n\n\n\n

Najviac sa mi osved\u010dil osobn\u00fd kontakt. Ten na Slovensku funguje, aj ke\u010f v poslednej dobe to u\u017e \u010dasto k\u013a\u017ee len do \u201eexcelu\u201c, kde si porovn\u00e1vaj\u00fa vopred vybran\u00fd parameter (u n\u00e1s zv\u00e4\u010d\u0161a pr\u00edplatok k cene burzy) a neber\u00fa do \u00favahy \u010fal\u0161ie parametre ponuky, \u010di kvalitu dod\u00e1vate\u013ea.<\/p>\n\n\n\n

Ako dlho pracujete v salese?<\/strong><\/strong><\/h4>\n\n\n\n

Za\u010d\u00ednal som hne\u010f po zmene re\u017eimu, tak\u017ee je to u\u017e cca 35 rokov. Zmien je ve\u013emi ve\u013ea. N\u00e1kupcovia vo v\u00e4\u010d\u0161\u00edch firm\u00e1ch s\u00fa ove\u013ea viac vy\u0161kolen\u00ed, pou\u017e\u00edvaj\u00fa r\u00f4zne porovn\u00e1vacie met\u00f3dy a vy\u017eaduj\u00fa od svojich dod\u00e1vate\u013eov komplexn\u00e9 slu\u017eby. Naopak men\u0161ie firmy sa st\u00e1le e\u0161te spoliehaj\u00fa na \u201epomoc od \u0161t\u00e1tu\u201c, ktor\u00fd by im mal zabezpe\u010di\u0165 \u201elacn\u00e9 energie\u201c a oni by sa o ni\u010d nemuseli stara\u0165.<\/p>\n\n\n\n

\u010co na salese milujete a \u010do naopak nem\u00f4\u017eete vyst\u00e1\u0165?<\/strong><\/strong><\/h4>\n\n\n\n

\u010co milujem na obchode je \u201esloboda\u201c, takto by som to asi nazval. Obchodn\u00edk je (mal by by\u0165!) platen\u00fd od v\u00fdkonu a nie vysed\u00e1va\u0165 v kancel\u00e1rii, tak\u017ee si s\u00e1m pl\u00e1nuje svoj \u010das a to, kam a kedy p\u00f4jde. Ak je \u0161ikovn\u00fd a m\u00e1 aj tro\u0161ka \u0161\u0165astia (to sa zvy\u010dajne priklon\u00ed na stranu pripraven\u00fdch), tak stihne urobi\u0165 to \u010do treba za ove\u013ea krat\u0161\u00ed \u010das, ako jeho menej \u0161ikovn\u00ed kolegovia a nemus\u00ed preto vysed\u00e1va\u0165 dlh\u00e9 hodiny v kancel\u00e1rii, \u010di do ve\u010dera jazdi\u0165 za klientami.<\/p>\n\n\n\n


A \u010do najviac nezn\u00e1\u0161am je, ke\u010f sa dumpuje (podlieza) trh za cenu z\u00edskania v\u00e4\u010d\u0161ieho podielu, ale za m\u00ednusov\u00e9 mar\u017ee. Toto ned\u00e1va zmysel a za\u017eil som za svoju kari\u00e9ru u\u017e ve\u013ek\u00e9 mno\u017estvo bankrotov, \u010di ukon\u010denia \u010dinnosti tak\u00fdchto spolo\u010dnost\u00ed. Ostala po nich len \u201epachu\u0165\u201c a sm\u00fatok u t\u00fdch, \u010do im naleteli, lebo za podozrivo n\u00edzkou cenou, je v\u017edy nie\u010do skryt\u00e9.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Ak\u00e9 vlastnosti pod\u013ea v\u00e1s robia z \u010dloveka v\u00fdnimo\u010dn\u00e9ho obchodn\u00edka?<\/strong><\/strong><\/strong><\/h4>\n\n\n\n

Vytrvalos\u0165, snaha u\u010di\u0165 sa nov\u00e9 veci, rozumie\u0165 tomu \u010do pred\u00e1va a vedie\u0165 sa prenies\u0165 cez ne\u00faspech, lebo tak ako v \u0161porte, tak aj v biznise vyhra\u0165 m\u00f4\u017ee len jeden<\/p>\n\n\n\n

Ak\u00fd je v\u00e1\u0161 ob\u013e\u00faben\u00fd typ z\u00e1kazn\u00edka?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n

\u010co otvorene komunikuje, dr\u017e\u00ed slovo a z\u00e1merne nezav\u00e1dza, lebo je ve\u013ek\u00fd rozdiel medzi vyjedn\u00e1van\u00edm a medzi klaman\u00edm. Ak to zist\u00edm, tak u\u017e si d\u00e1vam ve\u013ek\u00fd pozor, ak v\u00f4bec idem na \u010fal\u0161ie stretnutie s n\u00edm. Ako hovor\u00ed m\u00f4j kolega, tak dobr\u00e9ho obchodn\u00edka si mus\u00ed z\u00e1kazn\u00edk zasl\u00fa\u017ei\u0165.<\/p>\n\n\n\n

Ako zvl\u00e1date odmietnutie alebo n\u00e1ro\u010dn\u00e9 situ\u00e1cie?<\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n

S t\u00fdm sa mus\u00ed \u010dlovek nau\u010di\u0165 \u017ei\u0165 a pracova\u0165 na tom. Nebra\u0165 prehru tragicky, ale naopak pou\u010di\u0165 sa z nej a pok\u00fasi\u0165 sa to nabud\u00face to urobi\u0165 in\u00e1\u010d.<\/p>\n\n\n\n

Ak\u00e9 je va\u0161e motto alebo rada pre nov\u00e1\u010dikov v salese?<\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n

Obchod (ten v ter\u00e9ne), je v podstate pr\u00e1ca s \u013eu\u010fmi a pozit\u00edvne nastavenie a vz\u0165ah k \u013eudom je z\u00e1kladn\u00e1 podmienka. Potom, ako som u\u017e spom\u00ednal, je d\u00f4le\u017eit\u00e9 pozna\u0165 svoje produkty, ktpor\u00e9 pon\u00fakam, leboo nie je ni\u010d hor\u0161ie, ako obchodn\u00edk, ktor\u00e9ho nachyt\u00e1te na ka\u017edom druhom vyjadren\u00ed, alebo len recituje nau\u010den\u00e9 fr\u00e1zy a nep\u00fdta sa, \u010do ten z\u00e1kazn\u00edk naozaj chce.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Miroslav Rendko je obchodn\u00fd riadite\u013e Slovensk\u00fdch elektr\u00e1rn\u00ed, ktor\u00fd za\u010d\u00ednal po revol\u00facii od nuly \u2013 priamym predajom na ulici. Cez vlastn\u00e9 podnikanie a p\u00f4sobenie v medzin\u00e1rodn\u00fdch firm\u00e1ch sa postupne vypracoval a\u017e do energetiky, kde p\u00f4sob\u00ed u\u017e viac ako 17 rokov. Na obchode miluje slobodu, r\u00f4znorodos\u0165 a pr\u00e1cu s \u013eu\u010fmi. Ver\u00ed vo f\u00e9rovos\u0165, osobn\u00fd pr\u00edstup a schopnos\u0165 […]<\/p>\n","protected":false},"author":7,"featured_media":10283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[],"class_list":["post-10282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sk"],"yoast_head":"\nSales Leaders Talk: Od pouli\u010dn\u00e9ho predaja k energetick\u00e9mu l\u00eddrovi: 35 rokov obchodn\u00fdch lekci\u00ed | AI-Powered B2B Sales Platform for Global Teams<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.closerocket.com\/sk\/sales-leaders-talk-od-poulicneho-predaja-k-energetickemu-lidrovi-35-rokov-obchodnych-lekcii\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Leaders Talk: Od pouli\u010dn\u00e9ho predaja k energetick\u00e9mu l\u00eddrovi: 35 rokov obchodn\u00fdch lekci\u00ed | AI-Powered B2B Sales Platform for Global Teams\" \/>\n<meta property=\"og:description\" content=\"Miroslav Rendko je obchodn\u00fd riadite\u013e Slovensk\u00fdch elektr\u00e1rn\u00ed, ktor\u00fd za\u010d\u00ednal po revol\u00facii od nuly \u2013 priamym predajom na ulici. 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