{"id":7279,"date":"2025-02-20T17:56:34","date_gmt":"2025-02-20T15:56:34","guid":{"rendered":"https:\/\/www.closerocket.com\/?p=7279"},"modified":"2026-03-13T06:45:43","modified_gmt":"2026-03-13T04:45:43","slug":"sales-leader-talk-obchod-v-novej-ere-tim-technologie-a-expanzia","status":"publish","type":"post","link":"https:\/\/www.closerocket.com\/sk\/sales-leader-talk-obchod-v-novej-ere-tim-technologie-a-expanzia\/","title":{"rendered":"Sales Leaders Talk: Obchod v novej \u00e9re: T\u00edm, technol\u00f3gie a expanzia"},"content":{"rendered":"\n

V Sales Leaders Talk<\/strong> v\u00e1m predstavujeme Lindu Ristemi<\/a>, Head of Business Development v Realpad<\/a>. Dynamick\u00fa obchodn\u00ed\u010dku s podnikav\u00fdm duchom, ktor\u00e1 sa neboj\u00ed v\u00fdziev ani nezn\u00e1meho ter\u00e9nu. Ako buduje obchodn\u00e9 t\u00edmy v zahrani\u010d\u00ed, motivuje predajcov a sp\u00e1ja analytiku s \u013eudsk\u00fdm pr\u00edstupom? A ak\u00fa \u00falohu v tom v\u0161etkom zohr\u00e1va technol\u00f3gia? Zistite, \u010do stoj\u00ed za jej \u00faspechom!<\/p>\n\n\n\n

T\u00edm a budovanie obchodnej organiz\u00e1cie<\/h5>\n\n\n\n

Ako ste pristupovali k budovaniu obchodn\u00e9ho t\u00edmu v zahrani\u010d\u00ed? Ak\u00e9 boli hlavn\u00e9 v\u00fdzvy a \u010do rozhodovalo o \u00faspechu?<\/strong><\/strong><\/h4>\n\n\n\n

H\u013eadali sme lovcov, ktor\u00fd sa neboja toho, \u017ee s\u00fa na zelenej l\u00fake a vytvoria z ni\u010doho nie\u010do. Najv\u00e4\u010d\u0161ou v\u00fdzvou pre tak\u00e9hoto v\u00fdsadk\u00e1ra je, \u017ee na lok\u00e1lnom trhu bojuje \u201cs\u00e1m\u201d, nem\u00e1 tam fyzicky kolegov a z\u00e1zemie, a nem\u00e1 za sebou ani siln\u00fa zna\u010dku, typu Microsoft. V konzervat\u00edvnom industry, ako je to na\u0161e, je obchodn\u00edk aj market\u00e9r. K\u013e\u00fa\u010dom k \u00faspechu je preto hlbok\u00e1 pr\u00e1ca s obchodn\u00edkmi a neust\u00e1la podpora \u2013 jednoducho si to s nimi \u201evysedie\u0165\u201c.<\/p>\n\n\n\n

Na \u010do sa pri v\u00fdbere obchodn\u00edkov zameriavate? Ak\u00e9 vlastnosti mus\u00ed ma\u0165 skvel\u00fd sales \u010dlovek vo va\u0161om t\u00edme?<\/strong><\/strong><\/h4>\n\n\n\n

Zaklad\u00e1me si na podnikavosti \u2013 chceme, aby obchodn\u00edk h\u013eadal sp\u00f4soby, nie d\u00f4vody. Chceme energiu a drive, ktor\u00fdmi sa chceme v zahrani\u010d\u00ed prezentova\u0165 ako firma. Za fantastick\u00e9 v\u00fdsledky odme\u0148ujeme nie len motiva\u010dnou prov\u00edziou, ale aj flexibilitou a ve\u013ekou mierou slobody.<\/p>\n\n\n\n

Ako motivujete a riadite t\u00edm, ke\u010f pracujete s \u013eu\u010fmi v r\u00f4znych krajin\u00e1ch? Funguj\u00fa rovnak\u00e9 pr\u00edstupy alebo ste museli prisp\u00f4sobi\u0165 strat\u00e9giu pod\u013ea regi\u00f3nu?<\/strong><\/h4>\n\n\n\n

Strat\u00e9gia prisp\u00f4soben\u00e1 regi\u00f3nu je v na\u0161om priemysle nevyhnutnos\u0165. Niekde s\u00fa klienti pomal\u0161\u00ed, tak\u017ee mus\u00edme cielene vytv\u00e1ra\u0165 urgenciu. Inde je zas potrebn\u00e9 kl\u00e1s\u0165 v\u00e4\u010d\u0161\u00ed d\u00f4raz na eduk\u00e1ciu pred samotn\u00fdm predajom. Ak na\u0161i obchodn\u00edci v r\u00f4znych krajin\u00e1ch vedia pracova\u0165 s t\u00fdmito odch\u00fdlkami, ale z\u00e1rove\u0148 sa dr\u017eia stanoven\u00e9ho obchodn\u00e9ho procesu, je to t\u00e1 najlep\u0161ia spolupr\u00e1ca.<\/p>\n\n\n\n

Obchod a osobn\u00e1 cesta<\/h5>\n\n\n\n

\u010co v\u00e1s na obchode najviac bav\u00ed? A naopak \u2013 \u010do je pre v\u00e1s najv\u00e4\u010d\u0161ia v\u00fdzva?<\/strong><\/h4>\n\n\n\n

Najviac ma bav\u00ed, \u017ee v\u00fdsledky mojej pr\u00e1ce s\u00fa okam\u017eite vidite\u013en\u00e9 a merate\u013en\u00e9. Vid\u00edm priamy dopad na rast firmy. Najv\u00e4\u010d\u0161ou v\u00fdzvou je nenecha\u0165 sa pohlti\u0165 adrenal\u00ednom \u2013 a nezbl\u00e1zni\u0165 sa z toho.<\/p>\n\n\n\n

Ako ste sa k obchodu dostali? Bol to pl\u00e1novan\u00fd krok, alebo v\u00e1s k tomu priviedla sk\u00fasenos\u0165 \u010di n\u00e1hoda?<\/strong><\/h4>\n\n\n\n

Pl\u00e1novan\u00e9 to nebolo \u2013 moja kari\u00e9ra za\u010dala v Customer Success, teda v \u201efarm\u00e1r\u010den\u00ed\u201c, nie v \u201elovectve\u201c. No naskytla sa nov\u00e1 v\u00fdzva, ktor\u00e1 zah\u0155\u0148ala aj obchod. Vedela som, \u017ee pr\u00e1ve v tejto oblasti budem musie\u0165 na sebe najviac pracova\u0165, preto\u017ee som nemala predch\u00e1dzaj\u00face sk\u00fasenosti. A pr\u00e1ve to ma na tom l\u00e1kalo.<\/p>\n\n\n\n

Ak\u00fd pr\u00edstup k predaju pova\u017eujete za najefekt\u00edvnej\u0161\u00ed? Sk\u00f4r systematick\u00fa analytiku alebo siln\u00fa osobn\u00fa charizmu obchodn\u00edkov?<\/strong><\/strong><\/h4>\n\n\n\n

Najd\u00f4le\u017eitej\u0161ie je d\u00f4kladne pochopi\u0165 potreby klienta e\u0161te predt\u00fdm, ako mu nie\u010do pred\u00e1me. Chceme mu navrhn\u00fa\u0165 to najlep\u0161ie rie\u0161enie, aj keby to malo znamena\u0165, \u017ee neadoptuje cel\u00fd n\u00e1\u0161 produkt. Tento pr\u00edstup buduje d\u00f4veru, \u010do je k\u013e\u00fa\u010dov\u00e9 najm\u00e4 pri expanzii do nov\u00fdch regi\u00f3nov. Z\u00e1rove\u0148 pom\u00e1ha eliminova\u0165 nekvalitn\u00e9 akviz\u00edcie a nastavuje realistick\u00e9 o\u010dak\u00e1vania.<\/p>\n\n\n\n

Technol\u00f3gie a inov\u00e1cie<\/h5>\n\n\n\n

Ak\u00e9 technol\u00f3gie dnes vo va\u0161om predajnom procese vyu\u017e\u00edvate? S\u00fa pre v\u00e1s k\u013e\u00fa\u010dov\u00e9 CRM, AI n\u00e1stroje alebo in\u00e9 platformy?<\/strong><\/strong><\/strong><\/h4>\n\n\n\n

Najv\u00e4\u010d\u0161iu potrebu digitaliz\u00e1cie vn\u00edmame pri generovan\u00ed leadov. Aj preto sme za\u010dali spolupracova\u0165 s CloseRocket \u2013 chceme, aby obchodn\u00edci mali syst\u00e9m, ktor\u00fd nepretr\u017eite generuje leady, namiesto toho, aby rie\u0161ili kontakty, nefunk\u010dn\u00e9 e-maily alebo zd\u013ahav\u00e9 nastavovanie. V\u010faka tomu sa m\u00f4\u017eu naplno venova\u0165 tomu, \u010do je najd\u00f4le\u017eitej\u0161ie \u2013 kvalitn\u00e9mu obsahu a pr\u00e1ci s klientom. Akt\u00edvne vyu\u017e\u00edvame aj Hubspot ako CRM.<\/p>\n\n\n\n

Ako sa pod\u013ea v\u00e1s men\u00ed obchod pod vplyvom AI a automatiz\u00e1cie? Bude pod\u013ea v\u00e1s rola obchodn\u00edka in\u00e1 o 5-10 rokov?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n

Ver\u00edm, \u017ee AI m\u00f4\u017ee obchod oslobodi\u0165 od rutinn\u00fdch \u00faloh a umo\u017eni\u0165 obchodn\u00edkom venova\u0165 sa tomu, \u010do AI nedok\u00e1\u017ee nahradi\u0165 \u2013 budovaniu vz\u0165ahov, tvorbe zmyslupln\u00fdch kontaktov a osobnej zna\u010dky. Pr\u00e1ve to je na\u0161a motiv\u00e1cia pri zav\u00e1dzan\u00ed inov\u00e1ci\u00ed \u2013 maxim\u00e1lne odbremeni\u0165 obchodn\u00edkov od administrat\u00edvy, aby sa mohli s\u00fastredi\u0165 na to podstatn\u00e9.<\/p>\n\n\n\n

Osobn\u00fd poh\u013ead a v\u00edzia<\/h5>\n\n\n\n

Keby ste dnes za\u010d\u00ednali odznova a mali sk\u00fasenosti, ktor\u00e9 m\u00e1te teraz, \u010do by ste urobili inak?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n

Ako mana\u017e\u00e9r by som tr\u00e1vila viac \u010dasu priamo v ter\u00e9ne spolu s t\u00edmom. V obchode rozhoduj\u00fa aj zdanliv\u00e9 detaily a konkr\u00e9tne obavy klientov \u2013 tie je potrebn\u00e9 podchyti\u0165 u\u017e v z\u00e1rodku. To sa v\u0161ak d\u00e1 len vtedy, ke\u010f ste skuto\u010dne pr\u00edtomn\u00ed, viete sa od seba navz\u00e1jom u\u010di\u0165 a in\u0161pirova\u0165 do bud\u00facna.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

V Sales Leaders Talk v\u00e1m predstavujeme Lindu Ristemi, Head of Business Development v Realpad. Dynamick\u00fa obchodn\u00ed\u010dku s podnikav\u00fdm duchom, ktor\u00e1 sa neboj\u00ed v\u00fdziev ani nezn\u00e1meho ter\u00e9nu. Ako buduje obchodn\u00e9 t\u00edmy v zahrani\u010d\u00ed, motivuje predajcov a sp\u00e1ja analytiku s \u013eudsk\u00fdm pr\u00edstupom? A ak\u00fa \u00falohu v tom v\u0161etkom zohr\u00e1va technol\u00f3gia? Zistite, \u010do stoj\u00ed za jej \u00faspechom! T\u00edm […]<\/p>\n","protected":false},"author":7,"featured_media":7280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[],"class_list":["post-7279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sk"],"yoast_head":"\nSales Leaders Talk: Obchod v novej \u00e9re: T\u00edm, technol\u00f3gie a expanzia | AI-Powered B2B Sales Platform for Global Teams<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.closerocket.com\/sk\/sales-leader-talk-obchod-v-novej-ere-tim-technologie-a-expanzia\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Leaders Talk: Obchod v novej \u00e9re: T\u00edm, technol\u00f3gie a expanzia | AI-Powered B2B Sales Platform for Global Teams\" \/>\n<meta property=\"og:description\" content=\"V Sales Leaders Talk v\u00e1m predstavujeme Lindu Ristemi, Head of Business Development v Realpad. 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