{"id":7473,"date":"2025-04-17T23:01:51","date_gmt":"2025-04-17T21:01:51","guid":{"rendered":"https:\/\/www.closerocket.com\/?p=7473"},"modified":"2026-03-13T06:45:12","modified_gmt":"2026-03-13T04:45:12","slug":"sales-leaders-talk-psychologia-predaja-win-win-spoluprace-a-sila-empatie-1","status":"publish","type":"post","link":"https:\/\/www.closerocket.com\/sk\/sales-leaders-talk-psychologia-predaja-win-win-spoluprace-a-sila-empatie-1\/","title":{"rendered":"Sales Leaders Talk: Psychol\u00f3gia predaja, win-win spolupr\u00e1ce a sila empatie"},"content":{"rendered":"\n

V Sales Leaders Talk<\/strong> v\u00e1m prin\u00e1\u0161ame rozhovor s Adamom Brouskom<\/a><\/strong>, CEO a spoluzakladate\u013eom Hustle<\/a><\/strong>. K salesu sa dostal prirodzene \u2013 cez odpor\u00fa\u010dania a organick\u00e9 spolupr\u00e1ce, ktor\u00e9 ho nakoniec priviedli k pr\u00e1ci s klientmi. Dnes ho najviac bav\u00ed vytv\u00e1ra\u0165 win-win partnerstv\u00e1, ktor\u00e9 prin\u00e1\u0161aj\u00fa re\u00e1lny dopad. Fascinuje ho psychol\u00f3gia predaja a ver\u00ed, \u017ee dobr\u00fd obchodn\u00edk mus\u00ed vedie\u0165 nielen rozpr\u00e1va\u0165, ale hlavne po\u010d\u00fava\u0165. Ako zvl\u00e1da odmietnutia a pre\u010do pod\u013ea neho za\u010d\u00edna \u201eshowtime\u201c a\u017e pri prezent\u00e1cii ponuky? Pre\u010d\u00edtajte si jeho poh\u013ead na predaj a nechajte sa in\u0161pirova\u0165!<\/p>\n\n\n\n

Ako ste sa dostali k salesu?<\/strong><\/strong><\/strong><\/h4>\n\n\n\n

Do salesu jsem se dostal sp\u00ed\u0161 p\u0159irozen\u011b. Na za\u010d\u00e1tku p\u0159ich\u00e1zely spolupr\u00e1ce organicky, d\u00edky doporu\u010den\u00edm. Postupem \u010dasu jsem se ale za\u010dal prodeji v\u011bnovat v\u00edc c\u00edlen\u011b \u2013 od tvorby nab\u00eddek a prezentac\u00ed a\u017e po \u00fa\u010dast v tendrech a oslovov\u00e1n\u00ed klient\u016f mimo na\u0161i bublinu. Byla to cesta postupn\u00e9ho r\u016fstu a pot\u0159eby posouvat firmu d\u00e1l.<\/p>\n\n\n\n

\u010co v\u00e1s na salese najviac bav\u00ed?<\/strong><\/strong><\/h4>\n\n\n\n

Nejv\u011bt\u0161\u00ed radost mi d\u011bl\u00e1, kdy\u017e se poda\u0159\u00ed vytvo\u0159it win-win spolupr\u00e1ci, kde jsou ob\u011b strany nad\u0161en\u00e9. Bav\u00ed m\u011b vid\u011bt, \u017ee na\u0161e pr\u00e1ce m\u00e1 re\u00e1ln\u00fd dopad na klient\u016fv byznys. Fascinuje m\u011b taky psychologie salesu \u2013 jak funguj\u00ed argumenty, emoce a vztahov\u00e1 rovina.<\/p>\n\n\n\n

Pam\u00e4t\u00e1te si na svoj najvtipnej\u0161\u00ed moment v sales kari\u00e9re?<\/strong><\/h4>\n\n\n\n

Asi nem\u00e1m jednu konkr\u00e9tn\u00ed historku, ale ob\u010das jsou situace, kdy v\u00e1m b\u011bhem callu vypadne sign\u00e1l v ten nejnevhodn\u011bj\u0161\u00ed moment, nebo se kolega omylem p\u0159ipoj\u00ed na \u00fapln\u011b jin\u00fd meeting. V agenturn\u00edm sv\u011bt\u011b je tenhle lehk\u00fd chaos ob\u010das sou\u010d\u00e1st\u00ed.<\/p>\n\n\n\n

Ak\u00e9 n\u00e1stroje alebo technol\u00f3gie najviac pou\u017e\u00edvate vo svojej pr\u00e1ci?<\/strong><\/h4>\n\n\n\n

Pou\u017e\u00edv\u00e1me CAFLOU jako CRM, Outlook a Teams na intern\u00ed komunikaci a Calendly na pl\u00e1nov\u00e1n\u00ed sch\u016fzek. Hodn\u011b pr\u00e1ce mi samoz\u0159ejm\u011b uleh\u010duje CloseRocket. Nemus\u00edm tr\u00e1vit \u010das hled\u00e1n\u00edm potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f, jejich kontaktov\u00e1n\u00edm ani domlouv\u00e1n\u00edm sch\u016fzek \u2013 tuhle \u010d\u00e1st procesu zvl\u00e1d\u00e1 za m\u011b. J\u00e1 se pak p\u0159ipojuju a\u017e ve f\u00e1zi, kdy prezentuju nab\u00eddku konkr\u00e9tn\u00edmu klientovi na m\u00edru. A to u\u017e je pro m\u011b ten moment, kdy za\u010d\u00edn\u00e1 showtime.<\/p>\n\n\n\n

Ako dlho pracujete v salese?<\/strong><\/h4>\n\n\n\n

Aktivn\u011bji se salesu v\u011bnuju posledn\u00ed rok a p\u016fl. Nejd\u016fle\u017eit\u011bj\u0161\u00ed zm\u011bna, kterou vn\u00edm\u00e1m, je p\u0159echod od intuitivn\u00edho p\u0159\u00edstupu k v\u00edce strukturovan\u00e9mu procesu \u2013 automatizace, standardizace, skripty, pipeline. V za\u010d\u00e1tc\u00edch jsme se hodn\u011b spol\u00e9hali na vztahy, dnes je d\u016fle\u017eit\u00e9 m\u00edt syst\u00e9m.<\/p>\n\n\n\n

\u010co na salese milujete a \u010do naopak nem\u00f4\u017eete vyst\u00e1\u0165?<\/strong><\/strong><\/h4>\n\n\n\n

Miluju ten moment, kdy si s klientem porozum\u00edme a v\u00edme, \u017ee dok\u00e1\u017eeme dodat p\u0159esn\u011b to, co pot\u0159ebuje. Bav\u00ed m\u011b i objevov\u00e1n\u00ed nov\u00fdch segment\u016f a zp\u016fsob\u016f, jak o slu\u017eb\u00e1ch mluvit. Nem\u00e1m r\u00e1d situace, kdy se z obchodn\u00edho vztahu st\u00e1v\u00e1 jednostrann\u00fd boj \u2013 t\u0159eba kdy\u017e mus\u00edm opakovan\u011b dokazovat, \u017ee rozum\u00edme tomu, co d\u011bl\u00e1me, i p\u0159esto, \u017ee jsme to u\u017e n\u011bkolikr\u00e1t p\u0159edvedli. Prost\u011b, kdy\u017e se klient sna\u017e\u00ed testovat na\u0161i odbornost zp\u016fsobem, kter\u00fd je sp\u00ed\u0161 o egu ne\u017e o spolupr\u00e1ci.<\/p>\n\n\n\n

Ak\u00e9 vlastnosti pod\u013ea v\u00e1s robia z \u010dloveka v\u00fdnimo\u010dn\u00e9ho obchodn\u00edka?<\/strong><\/strong><\/strong><\/h4>\n\n\n\n

Podle m\u011b to je kombinace zdrav\u00e9ho sebev\u011bdom\u00ed, discipl\u00edny a schopnosti empatie. Dobr\u00fd obchodn\u00edk mus\u00ed um\u011bt kl\u00e1st spr\u00e1vn\u00e9 ot\u00e1zky, naslouchat a rozpoznat, kdy m\u00e1 mluvit \u2013 a kdy rad\u011bji ne. F\u00e9rovost a nadhled jsou podle m\u011b stejn\u011b d\u016fle\u017eit\u00e9 jako techniky.<\/p>\n\n\n\n

Ak\u00fd je v\u00e1\u0161 ob\u013e\u00faben\u00fd typ z\u00e1kazn\u00edka?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n

Nejrad\u0161i spolupracuji s klienty, kte\u0159\u00ed maj\u00ed jasnou vizi a vysp\u011blou strukturu. Spolupr\u00e1ce je pak rychlej\u0161\u00ed, efektivn\u011bj\u0161\u00ed a m\u016f\u017eeme se soust\u0159edit na v\u00fdsledek, ne na nastavov\u00e1n\u00ed z\u00e1klad\u016f. Bav\u00ed m\u011b, kdy\u017e m\u00e1me na druh\u00e9 stran\u011b partnera, kter\u00fd ch\u00e1pe hodnotu kreativy i zku\u0161enost\u00ed.<\/p>\n\n\n\n

Ako zvl\u00e1date odmietnutie alebo n\u00e1ro\u010dn\u00e9 situ\u00e1cie?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n

Odm\u00edtnut\u00ed beru jako b\u011b\u017enou sou\u010d\u00e1st cesty. Neberu si to osobn\u011b. Naopak \u2013 sna\u017e\u00edm se z ka\u017ed\u00e9 ztracen\u00e9 p\u0159\u00edle\u017eitosti n\u011bco nau\u010dit a posunout se. Motivaci mi udr\u017euje jasn\u00e1 vize, kam chci firmu i sebe jako \u010dlov\u011bka posunout.<\/p>\n\n\n\n

Ak\u00e9 je va\u0161e motto alebo rada pre nov\u00e1\u010dikov v salese?<\/h4>\n\n\n\n

D\u00edvej se na situaci o\u010dima klienta. Nesna\u017e se za ka\u017edou cenu prodat, ale pochop, co klient opravdu pot\u0159ebuje \u2013 a pomoz mu to vy\u0159e\u0161it. Dobr\u00fd obchod nen\u00ed o tlaku, ale o d\u016fv\u011b\u0159e.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

V Sales Leaders Talk v\u00e1m prin\u00e1\u0161ame rozhovor s Adamom Brouskom, CEO a spoluzakladate\u013eom Hustle. K salesu sa dostal prirodzene \u2013 cez odpor\u00fa\u010dania a organick\u00e9 spolupr\u00e1ce, ktor\u00e9 ho nakoniec priviedli k pr\u00e1ci s klientmi. Dnes ho najviac bav\u00ed vytv\u00e1ra\u0165 win-win partnerstv\u00e1, ktor\u00e9 prin\u00e1\u0161aj\u00fa re\u00e1lny dopad. Fascinuje ho psychol\u00f3gia predaja a ver\u00ed, \u017ee dobr\u00fd obchodn\u00edk mus\u00ed vedie\u0165 […]<\/p>\n","protected":false},"author":7,"featured_media":7475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[],"class_list":["post-7473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sk"],"yoast_head":"\nSales Leaders Talk: Psychol\u00f3gia predaja, win-win spolupr\u00e1ce a sila empatie | AI-Powered B2B Sales Platform for Global Teams<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.closerocket.com\/sk\/sales-leaders-talk-psychologia-predaja-win-win-spoluprace-a-sila-empatie-1\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Leaders Talk: Psychol\u00f3gia predaja, win-win spolupr\u00e1ce a sila empatie | AI-Powered B2B Sales Platform for Global Teams\" \/>\n<meta property=\"og:description\" content=\"V Sales Leaders Talk v\u00e1m prin\u00e1\u0161ame rozhovor s Adamom Brouskom, CEO a spoluzakladate\u013eom Hustle. K salesu sa dostal prirodzene \u2013 cez odpor\u00fa\u010dania a organick\u00e9 spolupr\u00e1ce, ktor\u00e9 ho nakoniec priviedli k pr\u00e1ci s klientmi. Dnes ho najviac bav\u00ed vytv\u00e1ra\u0165 win-win partnerstv\u00e1, ktor\u00e9 prin\u00e1\u0161aj\u00fa re\u00e1lny dopad. 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