{"id":7674,"date":"2025-08-15T11:21:06","date_gmt":"2025-08-15T09:21:06","guid":{"rendered":"https:\/\/www.closerocket.com\/?p=7674"},"modified":"2026-03-13T06:44:42","modified_gmt":"2026-03-13T04:44:42","slug":"sales-leaders-talk-ako-technologie-menia-b2b-predaj-a-co-prinesu-ai-agenti","status":"publish","type":"post","link":"https:\/\/www.closerocket.com\/sk\/sales-leaders-talk-ako-technologie-menia-b2b-predaj-a-co-prinesu-ai-agenti\/","title":{"rendered":"Sales Leaders Talk: Ako technol\u00f3gie menia B2B predaj a \u010do prines\u00fa AI agenti"},"content":{"rendered":"\n

V Sales Leaders Talk<\/strong> sme sa rozpr\u00e1vali s Pavlom Magicom<\/strong><\/a>, CEO a spoluzakladate\u013eom Zoniq<\/a><\/strong>. Do salesu sa dostal v\u010faka technick\u00e9mu z\u00e1zemiu a ochote prevzia\u0165 \u00falohu, ktor\u00fa nikto in\u00fd nechcel. Dnes ho vn\u00edma ako neust\u00e1ly zdroj re\u00e1lnych d\u00e1t o potreb\u00e1ch z\u00e1kazn\u00edkov a ako discipl\u00ednu, kde sa technol\u00f3gie a \u013eudsk\u00fd kontakt musia navz\u00e1jom dop\u013a\u0148a\u0165. V rozhovore hovor\u00ed o tom, ako vyu\u017e\u00edva GenAI a \u010fal\u0161ie n\u00e1stroje, pre\u010do je osobn\u00e1 a relevantn\u00e1 komunik\u00e1cia k\u013e\u00fa\u010dom k \u00faspechu v B2B, ak\u00e9 KPI s\u00fa pre neho najd\u00f4le\u017eitej\u0161ie a pre\u010do ver\u00ed, \u017ee AI agenti m\u00f4\u017eu u\u017e \u010doskoro z\u00e1sadne zmeni\u0165 bud\u00facnos\u0165 predaja.<\/p>\n\n\n\n

\u010co \u0165a p\u00f4vodne pritiahlo k salesu a pre\u010do si v \u0148om zostal?<\/strong><\/strong><\/strong><\/h4>\n\n\n\n

U\u017e ako die\u0165a som sa \u010dasto domov vracal s nov\u00fdmi hra\u010dkami. Nebolo to o peniazoch, sk\u00f4r o schopnosti nadviaza\u0165 kontakt a n\u00e1js\u0165 sp\u00f4sob, ako pre obe strany vytvori\u0165 pocit v\u00fdhry. Sales je v podstate rovnak\u00fd, len ide o in\u00e9 \u201ehra\u010dky\u201c.
Do salesu som sa dostal preto, \u017ee to nikto in\u00fd nechcel robi\u0165. Technick\u00ed \u013eudia sa zvy\u010dajne vyh\u00fdbaj\u00fa priamemu kontaktu so z\u00e1kazn\u00edkom, nieto e\u0161te predaju. Ke\u010f\u017ee som ostatn\u00fdch 13 rokov viedol tech t\u00edmy a rozumel produktu do h\u013abky, bolo logick\u00e9, \u017ee t\u00fato \u00falohu preberiem. A ke\u010f som videl, ak\u00fd m\u00e1 sales priamy vplyv na smerovanie firmy, u\u017e som pri \u0148om zostal.<\/p>\n\n\n\n

V \u010dom pod\u013ea teba spo\u010d\u00edva najv\u00e4\u010d\u0161ia zauj\u00edmavos\u0165 a dynamika salesu?<\/strong><\/strong><\/h4>\n\n\n\n

Sales je permanentn\u00fd pr\u00edsun re\u00e1lnych d\u00e1t o tom, \u010do z\u00e1kazn\u00edci potrebuj\u00fa, kde sa tr\u00e1pia a \u010do im funguje. \u017diadna anal\u00fdza alebo intern\u00e1 porada ti ned\u00e1 tak\u00fd insight, ako dobr\u00fd rozhovor s klientom. A pritom je ka\u017ed\u00fd pr\u00edpad in\u00fd. Rovnak\u00fd produkt pred\u00e1va\u0161 v odli\u0161n\u00fdch situ\u00e1ci\u00e1ch, s in\u00fdmi prioritami, konkurenciou a \u010dasovan\u00edm. To znamen\u00e1, \u017ee mus\u00ed\u0161 by\u0165 st\u00e1le pr\u00edtomn\u00fd a prisp\u00f4sobova\u0165 sa, inak sa ti obchod r\u00fdchlo rozpadne.<\/p>\n\n\n\n

Ak\u00e9 technol\u00f3gie moment\u00e1lne sleduje\u0161 alebo pou\u017e\u00edva\u0161, ktor\u00e9 ti pom\u00e1haj\u00fa v predaji?<\/strong><\/h4>\n\n\n\n

Prekvap\u00edm niekoho, ke\u010f poviem GenAI? ChatGPT, Apollo, Jasper a nieko\u013eko \u010fal\u0161\u00edch. Vyu\u017e\u00edvam ich na h\u013eadanie a kvalifik\u00e1ciu leadov, pr\u00edpravu personalizovan\u00fdch pon\u00fak aj r\u00fdchle anal\u00fdzy trhu. V\u00fdrazne to skracuje \u010das, ktor\u00fd by inak zhltla manu\u00e1lna pr\u00e1ca. Okrem toho zost\u00e1vam vern\u00fd klasike – mail, kalend\u00e1r, pr\u00edpadne n\u00e1stroje na automatizovanie konkr\u00e9tnych \u00faloh, ako Mailchimp. A najm\u00e4 pre B2B sales je LinkedIn st\u00e1le top n\u00e1strojom.<\/p>\n\n\n\n

Ako sa pod\u013ea teba sales zmenil za posledn\u00fdch 10 rokov?<\/strong><\/h4>\n\n\n\n

\u201eSales, sales never changes.\u201c Podstata ost\u00e1va: porozumie\u0165 z\u00e1kazn\u00edkovi a prinies\u0165 mu nie\u010do hodnotn\u00e9. Zmenila sa r\u00fdchlos\u0165, dostupnos\u0165 inform\u00e1ci\u00ed a n\u00e1stroje. Internet demokratizoval pr\u00edstup k inform\u00e1ci\u00e1m a umo\u017enil jednoduch\u00fa komunik\u00e1ciu po celom svete. Dnes vie\u0161 postavi\u0165 produkt na Slovensku a pred\u00e1va\u0165 ho kdeko\u013evek. GenAI tento trend posil\u0148uje: demokratizuje pr\u00edstup k trhom, zni\u017euje bari\u00e9ry vstupu a umo\u017e\u0148uje mal\u00fdm hr\u00e1\u010dom konkurova\u0165 glob\u00e1lne.<\/p>\n\n\n\n

\u010co je pre teba osobne najv\u00e4\u010d\u0161ia v\u00fdzva v B2B sales dnes?<\/strong><\/h4>\n\n\n\n

Udr\u017ea\u0165 komunik\u00e1ciu osobn\u00fa, relevantn\u00fa a bez zbyto\u010dn\u00e9ho balastu. Ke\u010f otvor\u00ed\u0161 LinkedIn, vid\u00ed\u0161 obrovsk\u00e9 mno\u017estvo generick\u00e9ho obsahu a pon\u00fak. Prerazi\u0165 v takomto hluku znamen\u00e1 \u00eds\u0165 rovno k veci a re\u0161pektova\u0165 \u010das druhej strany.<\/p>\n\n\n\n

Ako pristupuje\u0161 k digitaliz\u00e1cii a automatiz\u00e1cii v predaji?<\/strong><\/h4>\n\n\n\n

Sales m\u00e1 ve\u013ea opakovate\u013en\u00fdch prvkov. V podstate je to algoritmus. Sna\u017e\u00edm sa ho rozlo\u017ei\u0165 na kroky, reprodukova\u0165 a automatizova\u0165, aby \u013eudia mohli venova\u0165 \u010das t\u00fdm \u010dastiam procesu, kde m\u00e1 \u013eudsk\u00fd kontakt skuto\u010dn\u00fd zmysel.<\/p>\n\n\n\n

Vie\u0161 op\u00edsa\u0165 konkr\u00e9tny moment, kedy ti technol\u00f3gia v\u00fdrazne pomohla uzavrie\u0165 obchod?<\/strong><\/strong><\/h4>\n\n\n\n

Takmer ka\u017ed\u00fd n\u00e1\u0161 obchod je v\u00fdsledkom vzdialen\u00e9ho procesu \u2013 od discovery, cez demo, a\u017e po vyjedn\u00e1vanie a uzavretie. M\u00e1me klientov, ktor\u00fdch sme nikdy nestretli osobne. Bez technol\u00f3gi\u00ed by to bolo nemo\u017en\u00e9. Odstr\u00e1nili geografick\u00e9 obmedzenia, demokratizuj\u00fa pr\u00edstup na trhy a skracuj\u00fa \u010das uzavretia obchodu.<\/p>\n\n\n\n

Ktor\u00e9 metriky alebo KPI v sales s\u00fa pre teba najd\u00f4le\u017eitej\u0161ie sledova\u0165?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n

Konverzia medzi f\u00e1zami pipeline, priemern\u00e1 hodnota obchodu a d\u013a\u017eka sales cyklu. Tieto tri \u010d\u00edsla ti povedia, \u010di m\u00e1\u0161 kvalitn\u00e9 leady, \u010di sa oplat\u00ed investova\u0165 \u010das a kedy m\u00f4\u017ee\u0161 o\u010dak\u00e1va\u0165 cashflow. Ke\u010f ich m\u00e1\u0161 pod kontrolou, vie\u0161 robi\u0165 predikcie aj pl\u00e1nova\u0165 rast bez h\u00e1dania.<\/p>\n\n\n\n

Ako motivuje\u0161 a vedie\u0161 svoj t\u00edm k dosahovaniu lep\u0161\u00edch v\u00fdsledkov?<\/strong><\/strong><\/strong><\/h4>\n\n\n\n

Mus\u00edm poveda\u0165, \u017ee neob\u013eubujem predajn\u00e9 bonusy. \u010casto prines\u00fa r\u00fdchly obrat, ale aj probl\u00e9my, ktor\u00e9 zvy\u0161ok firmy mus\u00ed hasi\u0165. V za\u010d\u00ednaj\u00facich firm\u00e1ch je lep\u0161ia motiv\u00e1cia \u00faplne jasn\u00e1: runway a cashflow. Ke\u010f m\u00e1 firma stabilitu a rastie, m\u00e1 z toho prospech ka\u017ed\u00fd, nielen sales. V takom pr\u00edpade m\u00e1 zmysel aj delenie ekvity, \u010di bonusy na z\u00e1klade firemn\u00fdch v\u00fdsledkov, ktor\u00e9 s\u00fa delen\u00e9 pr\u00ednosom jednotliv\u00fdch \u010dlenov t\u00edmu.<\/p>\n\n\n\n

Ak\u00fd m\u00e1\u0161 n\u00e1zor na bud\u00facnos\u0165 salesu \u2013 \u010do bude pod\u013ea teba \u201egame changer\u201c najbli\u017e\u0161ie roky?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n

Som zvedav\u00fd na AI agentov. Predstav si, \u017ee agent n\u00e1jde pr\u00edle\u017eitos\u0165, vyhodnot\u00ed ju, dohodne podmienky a uzavrie kontrakt. To v\u0161etko s minim\u00e1lnym z\u00e1sahom \u010dloveka. Znie to ako sci-fi, ale technol\u00f3gia sa tam r\u00fdchlo bl\u00ed\u017ei. To m\u00f4\u017ee z\u00e1sadne zmeni\u0165, ako sa firmy dost\u00e1vaj\u00fa k z\u00e1kazn\u00edkom, a zv\u00fd\u0161i\u0165 tlak na t\u00fdch, ktor\u00ed tieto n\u00e1stroje nevedia vyu\u017ei\u0165.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

V Sales Leaders Talk sme sa rozpr\u00e1vali s Pavlom Magicom, CEO a spoluzakladate\u013eom Zoniq. Do salesu sa dostal v\u010faka technick\u00e9mu z\u00e1zemiu a ochote prevzia\u0165 \u00falohu, ktor\u00fa nikto in\u00fd nechcel. Dnes ho vn\u00edma ako neust\u00e1ly zdroj re\u00e1lnych d\u00e1t o potreb\u00e1ch z\u00e1kazn\u00edkov a ako discipl\u00ednu, kde sa technol\u00f3gie a \u013eudsk\u00fd kontakt musia navz\u00e1jom dop\u013a\u0148a\u0165. V rozhovore hovor\u00ed […]<\/p>\n","protected":false},"author":7,"featured_media":7675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[],"class_list":["post-7674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sk"],"yoast_head":"\nSales Leaders Talk: Ako technol\u00f3gie menia B2B predaj a \u010do prines\u00fa AI agenti | AI-Powered B2B Sales Platform for Global Teams<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.closerocket.com\/sk\/sales-leaders-talk-ako-technologie-menia-b2b-predaj-a-co-prinesu-ai-agenti\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Leaders Talk: Ako technol\u00f3gie menia B2B predaj a \u010do prines\u00fa AI agenti | AI-Powered B2B Sales Platform for Global Teams\" \/>\n<meta property=\"og:description\" content=\"V Sales Leaders Talk sme sa rozpr\u00e1vali s Pavlom Magicom, CEO a spoluzakladate\u013eom Zoniq. 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V rozhovore hovor\u00ed […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.closerocket.com\/sk\/sales-leaders-talk-ako-technologie-menia-b2b-predaj-a-co-prinesu-ai-agenti\/\" \/>\n<meta property=\"og:site_name\" content=\"AI-Powered B2B Sales Platform for Global Teams\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/closerocket\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-15T09:21:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-13T04:44:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.closerocket.com\/wp-content\/uploads\/2025\/08\/CR_Blog-Post-Magic.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1260\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kate \u0160imkov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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