{"id":7700,"date":"2025-08-28T06:14:11","date_gmt":"2025-08-28T04:14:11","guid":{"rendered":"https:\/\/www.closerocket.com\/?p=7700"},"modified":"2026-03-13T06:44:23","modified_gmt":"2026-03-13T04:44:23","slug":"sales-leaders-talk-pipeline-ako-srdce-biznisu-co-znamena-obchod-pre-ceo-cbre","status":"publish","type":"post","link":"https:\/\/www.closerocket.com\/sk\/sales-leaders-talk-pipeline-ako-srdce-biznisu-co-znamena-obchod-pre-ceo-cbre\/","title":{"rendered":"Sales Leaders Talk: Pipeline ako srdce biznisu. \u010co znamen\u00e1 obchod pre CEO CBRE"},"content":{"rendered":"\n

V Sales Leaders Talk<\/strong> sme sa rozpr\u00e1vali s Tom\u00e1\u0161om Heged\u0171\u0161om<\/a><\/strong>, CEO spolo\u010dnosti CBRE<\/a><\/strong>. Obchod vn\u00edma nielen ako motor firmy, ale aj ako osobn\u00fd zdroj energie a rastu, ktor\u00fd ho motivuje u\u017e cel\u00e9 roky. Hovorili sme o tom, \u010do pod\u013ea neho odli\u0161uje skuto\u010dne v\u00fdnimo\u010dn\u00fdch obchodn\u00edkov od priemern\u00fdch, pre\u010do je pipeline pre neho najd\u00f4le\u017eitej\u0161\u00edm ukazovate\u013eom zdravia biznisu a ak\u00fa rolu v \u00faspechu t\u00edmu zohr\u00e1va siln\u00fd sales mana\u017e\u00e9r. <\/p>\n\n\n\n

Pre\u010do je pre teba obchod osobne d\u00f4le\u017eit\u00fd, nielen pre firmu?<\/strong><\/strong><\/strong><\/h4>\n\n\n\n

Predaj je motorom ka\u017edej firmy. Pre m\u0148a osobne predstavuje predaj predov\u0161etk\u00fdm rast \u2013 a rast je hodnota, ktor\u00fa vyh\u013ead\u00e1vam vo v\u0161etk\u00fdch oblastiach \u017eivota. Obchod je pre m\u0148a pr\u00e1ve tou hnacou, rastovou energiou, ktor\u00e1 ma nap\u013a\u0148a a motivuje.<\/p>\n\n\n\n

Kedy c\u00edti\u0161, \u017ee obchod \u201cte\u010die\u201d \u2013 \u017ee v\u0161etko ide ako m\u00e1?<\/strong><\/strong><\/h4>\n\n\n\n

Ten moment, ke\u010f sa preplnen\u00e1 pipeline men\u00ed na uzavret\u00e9 obchody a z\u00e1kazn\u00edci s\u00fa nad\u0161en\u00ed \u2013 to je t\u00e1 skuto\u010dn\u00e1 satisfakcia.<\/p>\n\n\n\n

Ako spozn\u00e1\u0161, \u017ee m\u00e1\u0161 pred sebou fakt v\u00fdnimo\u010dn\u00e9ho obchodn\u00edka, nie len dobr\u00e9ho?<\/strong><\/h4>\n\n\n\n

Skuto\u010dne dobr\u00e9mu obchodn\u00edkovi z\u00e1le\u017e\u00ed na \u013eu\u010foch \u2013 neh\u013ead\u00e1 osobn\u00fd prospech cez manipul\u00e1ciu, ale pom\u00e1ha z\u00e1kazn\u00edkom n\u00e1js\u0165 najlep\u0161ie rie\u0161enie pre ich potreby. Ak vie, \u017ee existuje vhodnej\u0161ia mo\u017enos\u0165 inde, s \u00faprimnos\u0165ou odporu\u010d\u00ed pr\u00e1ve t\u00fa.<\/p>\n\n\n\n

Ak\u00e9 technol\u00f3gie by si si nechal, keby si musel v\u0161etky ostatn\u00e9 vyhodi\u0165?<\/strong><\/h4>\n\n\n\n

V z\u00e1sade s\u00fa potrebn\u00e9 iba 3 technol\u00f3gie: 1. CRM 2. CRM 3. CRM<\/p>\n\n\n\n

Ktor\u00e9 \u010d\u00edslo v reportoch ti hovor\u00ed viac o zdrav\u00ed obchodu ne\u017e v\u0161etky ostatn\u00e9?<\/strong><\/h4>\n\n\n\n

Piepline<\/p>\n\n\n\n

\u010co \u0165a na obchode dok\u00e1\u017ee st\u00e1le nadchn\u00fa\u0165 aj po rokoch?<\/strong><\/h4>\n\n\n\n

Po\u010fakovanie od klienta<\/p>\n\n\n\n

Ak\u00e1 bola tvoja najlep\u0161ia \u201cdeal story\u201d, ktor\u00fa si dodnes r\u00e1d rozpr\u00e1va\u0161?<\/strong><\/strong><\/h4>\n\n\n\n

Nieko\u013ekokr\u00e1t sa n\u00e1m stalo, \u017ee sme klientom povedali veci, ktor\u00e9 nechceli po\u010du\u0165, a upozornili ich na mo\u017en\u00e9 rizik\u00e1. Napriek tomu na\u0161a \u00faprimnos\u0165 nepadla na ne\u00farodn\u00fa p\u00f4du. Ke\u010f sa nesk\u00f4r uk\u00e1zalo, \u017ee by im na\u0161a \u201enepopul\u00e1rna\u201c rada u\u0161etrila nemal\u00e9 peniaze a mno\u017estvo starost\u00ed, spolupr\u00e1ca a vz\u00e1jomn\u00e1 d\u00f4vera sa v\u017edy e\u0161te viac posilnila.<\/p>\n\n\n\n

\u010co by si robil inak, keby si mal znova budova\u0165 obchodn\u00fd t\u00edm od nuly?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n

Po\u010das posledn\u00fdch 20 rokov budujem obchodn\u00e9 t\u00edmy a neust\u00e1le vznikaj\u00fa nov\u00e9. Mysl\u00edm, \u017ee dnes u\u017e rob\u00edm menej ch\u00fdb, no overen\u00e1 a z\u00e1sadn\u00e1 pravda ost\u00e1va rovnak\u00e1 \u2013 k\u013e\u00fa\u010dom k \u00faspechu je ma\u0165 siln\u00e9ho sales mana\u017e\u00e9ra, ktor\u00fd dok\u00e1\u017ee t\u00edm nielen vybudova\u0165, ale aj vies\u0165.<\/p>\n\n\n\n

Kedy si sa naposledy c\u00edtil ako obchodn\u00edk, nie ako CEO?<\/strong><\/strong><\/strong><\/h4>\n\n\n\n

CEO je v\u017edy obchodn\u00edk \u2013 \u010di u\u017e smerom dovn\u00fatra, ke\u010f ide o misiu, v\u00edziu, strat\u00e9giu a vedenie mana\u017e\u00e9rov, alebo smerom von, ke\u010f reprezentuje firmu pred partnermi a z\u00e1kazn\u00edkmi. Niektor\u00ed CEO s\u00fa viac orientovan\u00ed dovn\u00fatra, in\u00ed sk\u00f4r navonok. Ja sa sna\u017e\u00edm riadi\u0165 princ\u00edpom Pareto \u2013 h\u013eada\u0165 rovnov\u00e1hu tam, kde prin\u00e1\u0161a najv\u00e4\u010d\u0161\u00ed efekt.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

V Sales Leaders Talk sme sa rozpr\u00e1vali s Tom\u00e1\u0161om Heged\u0171\u0161om, CEO spolo\u010dnosti CBRE. Obchod vn\u00edma nielen ako motor firmy, ale aj ako osobn\u00fd zdroj energie a rastu, ktor\u00fd ho motivuje u\u017e cel\u00e9 roky. Hovorili sme o tom, \u010do pod\u013ea neho odli\u0161uje skuto\u010dne v\u00fdnimo\u010dn\u00fdch obchodn\u00edkov od priemern\u00fdch, pre\u010do je pipeline pre neho najd\u00f4le\u017eitej\u0161\u00edm ukazovate\u013eom zdravia biznisu […]<\/p>\n","protected":false},"author":7,"featured_media":7703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[],"class_list":["post-7700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sk"],"yoast_head":"\nSales Leaders Talk: Pipeline ako srdce biznisu. \u010co znamen\u00e1 obchod pre CEO CBRE | AI-Powered B2B Sales Platform for Global Teams<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.closerocket.com\/sk\/sales-leaders-talk-pipeline-ako-srdce-biznisu-co-znamena-obchod-pre-ceo-cbre\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Leaders Talk: Pipeline ako srdce biznisu. \u010co znamen\u00e1 obchod pre CEO CBRE | AI-Powered B2B Sales Platform for Global Teams\" \/>\n<meta property=\"og:description\" content=\"V Sales Leaders Talk sme sa rozpr\u00e1vali s Tom\u00e1\u0161om Heged\u0171\u0161om, CEO spolo\u010dnosti CBRE. 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