{"id":7714,"date":"2025-08-28T06:13:55","date_gmt":"2025-08-28T04:13:55","guid":{"rendered":"https:\/\/www.closerocket.com\/?p=7714"},"modified":"2026-03-13T06:44:33","modified_gmt":"2026-03-13T04:44:33","slug":"sales-leaders-talk-marketing-a-sales-ako-jeden-tim-o2-prinasa-koncept-marcomsales","status":"publish","type":"post","link":"https:\/\/www.closerocket.com\/sk\/sales-leaders-talk-marketing-a-sales-ako-jeden-tim-o2-prinasa-koncept-marcomsales\/","title":{"rendered":"Sales Leaders Talk: Marketing a sales ako jeden t\u00edm: O2 prin\u00e1\u0161a koncept MarcomSales"},"content":{"rendered":"\n

V najnov\u0161ej epiz\u00f3de Sales Leaders Talk<\/strong> sme sa porozpr\u00e1vali so Stanislavom Bajan\u00edkom<\/a><\/strong>, Head of Marketing and Digital Transformation Specialist v O2 Business Services<\/a><\/strong> . Hovor\u00ed, ako sa marketing a obchod v B2B svete \u010doraz viac prep\u00e1jaj\u00fa do jedn\u00e9ho celku, ktor\u00fd v O2 naz\u00fdvaj\u00fa MarcomSales \u2013 agiln\u00fd workflow kombinuj\u00faci pr\u00e1cu obchodn\u00edkov, marketingov\u00fdch t\u00edmov a AI agentov. Hovorili sme o tom, ako r\u00fdchlos\u0165 d\u00e1tovej anal\u00fdzy a schopnos\u0165 okam\u017eite reagova\u0165 na potreby z\u00e1kazn\u00edkov prin\u00e1\u0161aj\u00fa firm\u00e1m konkuren\u010dn\u00fa v\u00fdhodu a pre\u010do je pre Stanislava rast najm\u00e4 procesom u\u010denia sa a h\u013eadania nov\u00fdch ciest.<\/p>\n\n\n\n

Ako sa pod\u013ea v\u00e1s dnes prep\u00e1jaj\u00fa marketing a sales?<\/strong><\/strong><\/strong><\/h4>\n\n\n\n

To, \u010do v B2C funguje u\u017e roky, postupne prenik\u00e1 aj do B2B \u2013 digitaliz\u00e1cia a automatiz\u00e1cia procesov, vyu\u017e\u00edvanie d\u00e1t a algoritmov (vr\u00e1tane AI) pri anal\u00fdze, asistencii \u010di tvorbe hyperpersonalizovan\u00fdch pon\u00fak. K\u013e\u00fa\u010dovou v\u00fdzvou je zos\u00faladi\u0165 tieto technol\u00f3gie s pr\u00e1cou obchodn\u00edkov, ktor\u00ed bud\u00fa v niektor\u00fdch segmentoch v\u017edy nezastupite\u013en\u00ed. To si vy\u017eaduje nov\u00fd poh\u013ead na roly marketingu a salesu. Vznik\u00e1 hybridn\u00fd ekosyst\u00e9m, kde sa tieto funkcie prel\u00ednaj\u00fa a dop\u013a\u0148aj\u00fa \u2013 obchodn\u00edci musia by\u0165 zru\u010dnej\u0161\u00edmi market\u00e9rmi a marketing sa st\u00e1va s\u00fa\u010das\u0165ou predaja. V O2 Business Services tento pr\u00edstup naz\u00fdvame MarcomSales \u2013 agiln\u00e1 \u0161trukt\u00fara, v ktorej s\u00fa marketingov\u00e9 a obchodn\u00e9 procesy integrovan\u00e9 do jedn\u00e9ho celku.<\/p>\n\n\n\n

Kde vid\u00edte najv\u00e4\u010d\u0161ie synergie?<\/strong><\/strong><\/h4>\n\n\n\n

Na jednej strane v r\u00fdchlosti nasadzovania kampan\u00ed, na druhej v okam\u017eitej anal\u00fdze d\u00e1t, ktor\u00e1 umo\u017e\u0148uje prisp\u00f4sobova\u0165 aktivity aktu\u00e1lnej situ\u00e1cii a potreb\u00e1m z\u00e1kazn\u00edkov.<\/p>\n\n\n\n

\u010co v\u00e1s na raste najviac bav\u00ed a ako ho definujete?<\/strong><\/h4>\n\n\n\n

Objavovanie nov\u00fdch pr\u00edle\u017eitost\u00ed \u2013 biznisov\u00fdch aj osobn\u00fdch. Pre m\u0148a je rast predov\u0161etk\u00fdm proces u\u010denia sa, pozn\u00e1vania a h\u013eadania nov\u00fdch ciest.<\/p>\n\n\n\n

Ak\u00e9 technol\u00f3gie alebo n\u00e1stroje aktu\u00e1lne pou\u017e\u00edvate?<\/strong><\/h4>\n\n\n\n

Rozsah je \u0161irok\u00fd \u2013 od kancel\u00e1rskych a kreat\u00edvnych aplik\u00e1ci\u00ed, cez n\u00e1stroje projektov\u00e9ho mana\u017ementu a komunik\u00e1cie, a\u017e po analytick\u00e9 platformy a AI. Experimentujem aj s vlastn\u00fdmi AI agentmi. Zauj\u00edma ma v\u00fdvoj UI\/UX, preto som ve\u013ek\u00fdm fan\u00fa\u0161ikom dizajnu rozhran\u00ed. Dnes u\u017e 80 % pr\u00e1ce za\u010d\u00ednam na mobile a asi 60 % aj dokon\u010d\u00edm. Aj preto testujem r\u00f4zne mobiln\u00e9 zariadenia \u2013 prechod z Apple na Android som urobil najm\u00e4 kv\u00f4li integr\u00e1cii AI do rozhran\u00ed (Gemini AI, Galaxy AI). Ver\u00edm, \u017ee osobn\u00fd AI asistent v mobile je u\u017e prakticky realita. Ako telco hr\u00e1\u010d si uvedomujem, \u017ee mus\u00edme u\u010di\u0165 technol\u00f3gie vyu\u017e\u00edva\u0165 rozumne.<\/p>\n\n\n\n

Pre\u010do je sales a marketing st\u00e1le vzru\u0161uj\u00faca t\u00e9ma?<\/strong><\/h4>\n\n\n\n

Preto\u017ee ide o orchestr\u00e1ciu komplexn\u00e9ho MarcomSales workflow. Nov\u00e9 technol\u00f3gie z\u00e1rove\u0148 otv\u00e1raj\u00fa pr\u00edle\u017eitosti \u2013 aj men\u0161ie firmy zo Slovenska sa m\u00f4\u017eu glob\u00e1lne presadi\u0165 s relat\u00edvne n\u00edzkymi n\u00e1kladmi. Je to \u010fal\u0161ia vlna demokratiz\u00e1cie obchodu. To, \u017ee dnes m\u00f4\u017eem z Bratislavy oslovi\u0165 potenci\u00e1lneho z\u00e1kazn\u00edka v Ju\u017enej Amerike \u010di \u00c1zii prakticky okam\u017eite a bez znalosti jazyka, je obrovsk\u00e1 zmena.<\/p>\n\n\n\n

Zmenil sa v\u00e1\u0161 poh\u013ead na z\u00e1kazn\u00edka?<\/strong><\/h4>\n\n\n\n

\u00c1no aj nie. Z\u00e1kazn\u00edk mus\u00ed by\u0165 v\u017edy na prvom mieste. Zmenilo sa v\u0161ak to, \u017ee B2B klienti dnes neo\u010dak\u00e1vaj\u00fa klasick\u00e9ho obchodn\u00edka, ale partnera, ktor\u00fd im rozumie a prin\u00e1\u0161a hodnotu. Technol\u00f3gie s\u00fa d\u00f4le\u017eit\u00e9, ale rozhoduj\u00faci zost\u00e1va \u013eudsk\u00fd faktor \u2013 \u201ehuman touch\u201c, ktor\u00fd z\u00e1kazn\u00edk vn\u00edma a oce\u0148uje.<\/p>\n\n\n\n

Ako pracujete s d\u00e1tami?<\/strong><\/strong><\/h4>\n\n\n\n

Zbierame a analyzujeme d\u00e1ta z jednotliv\u00fdch f\u00e1z marketingu aj predaja, od jednoduch\u00fdch excelov a\u017e po BI dashboardy. Do bud\u00facna to v\u0161ak nebude sta\u010di\u0165 \u2013 r\u00fdchlos\u0165 reakcie na nov\u00e9 v\u00fdzvy si vy\u017eiada MarcomSales workflow s prepojen\u00fdmi d\u00e1tami a AI agentmi, ktor\u00ed bud\u00fa automatizova\u0165 procesy aj rozhodovanie. To je cesta, na ktorej aktu\u00e1lne pracujeme.<\/p>\n\n\n\n

\u010co v\u00e1m pom\u00e1ha pri rozhodovan\u00ed?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n

Sk\u00fasenosti, spr\u00e1vne d\u00e1ta a kritick\u00e9 myslenie. Z\u00e1rove\u0148 ve\u013emi pozorne po\u010d\u00favam kolegov aj klientov \u2013 v\u0161etci s\u00fa odborn\u00edci vo svojich oblastiach a ve\u013ea sa od nich u\u010d\u00edm. Ver\u00edm, \u017ee je to obojstrann\u00e9.<\/p>\n\n\n\n

Ak\u00fa \u00falohu zohr\u00e1va osobn\u00fd brand a autentickos\u0165?<\/strong><\/strong><\/strong><\/h4>\n\n\n\n

V B2B je \u010dlovek \u2013 obchodn\u00edk alebo account manager \u2013 st\u00e1le k\u013e\u00fa\u010dov\u00fdm prvkom. D\u00f4vera sa prirodzene sp\u00e1ja s \u013eu\u010fmi, nie s technol\u00f3giou. Firma s\u00fa \u013eudia a z\u00e1kazn\u00edci s\u00fa \u013eudia. V na\u0161om segmente je vybudovanie d\u00f4very \u010dasto prv\u00fdm a nevyhnutn\u00fdm krokom k akejko\u013evek \u010fal\u0161ej diskusii.<\/p>\n\n\n\n

Ktor\u00e9 kampane \u010di projekty pova\u017eujete za naj\u00faspe\u0161nej\u0161ie?<\/strong><\/strong><\/strong><\/h4>\n\n\n\n

Nevid\u00edm jednu kampa\u0148 ako najd\u00f4le\u017eitej\u0161iu \u2013 ka\u017ed\u00e1 ma nie\u010do nau\u010dila. Za ve\u013ek\u00fd \u00faspech dnes pova\u017eujem spustenie pilotnej f\u00e1zy MarcomSales workflow, kde kombinujeme AI s pr\u00e1cou obchodn\u00edkov a testujeme vysoko personalizovan\u00e9 mikrokampane. U\u010d\u00edme sa pracova\u0165 s d\u00e1tami v novom ekosyst\u00e9me a mysl\u00edm si, \u017ee sme v tomto l\u00eddri. Najv\u00e4\u010d\u0161\u00edm \u00faspechom je v\u0161ak t\u00edm \u2013 spoznal som skvel\u00fdch partnerov, napr\u00edklad Katku \u0160imkov\u00fa a t\u00edm CloseRocket, s ktor\u00fdmi rob\u00edme ve\u013ek\u00e9 veci nielen na Slovensku.<\/p>\n\n\n\n

Ak\u00e1 je najv\u00e4\u010d\u0161ia v\u00fdzva v dne\u0161nom sales\/marketing svete?<\/strong><\/strong><\/strong><\/h4>\n\n\n\n

Ka\u017ed\u00e1 firma si bude musie\u0165 vytvori\u0165 a vies\u0165 vlastn\u00e9 MarcomSales workflow \u2013 prepoji\u0165 technol\u00f3gie s \u013eu\u010fmi a pritom nestrati\u0165 schopnos\u0165 by\u0165 d\u00f4veryhodn\u00fdm partnerom. Preto\u017ee aj v digit\u00e1lnom svete je to st\u00e1le prim\u00e1rne o \u013eu\u010foch a pre \u013eud\u00ed.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

V najnov\u0161ej epiz\u00f3de Sales Leaders Talk sme sa porozpr\u00e1vali so Stanislavom Bajan\u00edkom, Head of Marketing and Digital Transformation Specialist v O2 Business Services . Hovor\u00ed, ako sa marketing a obchod v B2B svete \u010doraz viac prep\u00e1jaj\u00fa do jedn\u00e9ho celku, ktor\u00fd v O2 naz\u00fdvaj\u00fa MarcomSales \u2013 agiln\u00fd workflow kombinuj\u00faci pr\u00e1cu obchodn\u00edkov, marketingov\u00fdch t\u00edmov a AI agentov. […]<\/p>\n","protected":false},"author":7,"featured_media":7715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[],"class_list":["post-7714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sk"],"yoast_head":"\nSales Leaders Talk: Marketing a sales ako jeden t\u00edm: O2 prin\u00e1\u0161a koncept MarcomSales | AI-Powered B2B Sales Platform for Global Teams<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.closerocket.com\/sk\/sales-leaders-talk-marketing-a-sales-ako-jeden-tim-o2-prinasa-koncept-marcomsales\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Leaders Talk: Marketing a sales ako jeden t\u00edm: O2 prin\u00e1\u0161a koncept MarcomSales | AI-Powered B2B Sales Platform for Global Teams\" \/>\n<meta property=\"og:description\" content=\"V najnov\u0161ej epiz\u00f3de Sales Leaders Talk sme sa porozpr\u00e1vali so Stanislavom Bajan\u00edkom, Head of Marketing and Digital Transformation Specialist v O2 Business Services . Hovor\u00ed, ako sa marketing a obchod v B2B svete \u010doraz viac prep\u00e1jaj\u00fa do jedn\u00e9ho celku, ktor\u00fd v O2 naz\u00fdvaj\u00fa MarcomSales \u2013 agiln\u00fd workflow kombinuj\u00faci pr\u00e1cu obchodn\u00edkov, marketingov\u00fdch t\u00edmov a AI agentov. 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