{"id":8347,"date":"2025-10-07T10:27:51","date_gmt":"2025-10-07T08:27:51","guid":{"rendered":"https:\/\/www.closerocket.com\/sales-leaders-talk-z-obyvacky-az-po-eyerim-cesta-svetom-e-commerce-a-vytrvalosti\/"},"modified":"2026-03-13T06:44:05","modified_gmt":"2026-03-13T04:44:05","slug":"sales-leaders-talk-z-obyvacky-az-po-eyerim-cesta-svetom-e-commerce-a-vytrvalosti","status":"publish","type":"post","link":"https:\/\/www.closerocket.com\/sk\/sales-leaders-talk-z-obyvacky-az-po-eyerim-cesta-svetom-e-commerce-a-vytrvalosti\/","title":{"rendered":"Sales Leaders Talk: Z ob\u00fdva\u010dky a\u017e po Eyerim: Cesta svetom e-commerce a vytrvalosti"},"content":{"rendered":"\n

Yassaman Omidbakhsh<\/a> je CEO a spoluzakladate\u013eka spolo\u010dnosti Eyerim<\/a>, ktor\u00e1 zmenila sp\u00f4sob, ak\u00fdm \u013eudia nakupuj\u00fa okuliare online. Jej cesta do sveta e-commerce sa za\u010dala n\u00e1hodou \u2013 st\u00e1\u017e prebudila jej zvedavos\u0165 a \u010doskoro si v\u0161imla obrovsk\u00fa pr\u00edle\u017eitos\u0165 na trhu, ktor\u00fd sa digit\u00e1lnej inov\u00e1cie zatia\u013e sotva dotkol. Najviac ju poh\u00e1\u0148a r\u00fdchle tempo a neust\u00e1le u\u010denie, ktor\u00e9 e-commerce prin\u00e1\u0161a. Zo skromn\u00fdch za\u010diatkov, ke\u010f posielali okuliare z ob\u00fdva\u010dky, sa Eyerim vypracoval na d\u00f4veryhodn\u00fa online optiku, ktor\u00e1 zlep\u0161uje \u017eivot z\u00e1kazn\u00edkov po celej Eur\u00f3pe. Yassaman ver\u00ed, \u017ee \u00faspech prich\u00e1dza zo zvedavosti, odolnosti a hlbok\u00e9ho zamerania na z\u00e1kazn\u00edka. Jej rada pre nov\u00e1\u010dikov znie:\u201eZabudnite na dokonal\u00fd pl\u00e1n. Za\u010dnite v malom, konajte r\u00fdchlo, pozorne po\u010d\u00favajte a vydr\u017ete v hre dlh\u0161ie ako ostatn\u00ed.\u201c <\/p>\n\n

Ako ste sa dostali k e-commerce?<\/strong><\/strong><\/strong><\/h4>\n\n

\u00daplnou n\u00e1hodou a zo zvedavosti. Po\u010das \u0161t\u00fadia som natrafila na st\u00e1\u017e v jednej z najv\u00e4\u010d\u0161\u00edch e-commerce spolo\u010dnost\u00ed v juhov\u00fdchodnej \u00c1zii. Okam\u017eite som sa rozhodla prida\u0165 a odvtedy som prij\u00edmala ka\u017ed\u00fa pr\u00edle\u017eitos\u0165, ktor\u00e1 sa naskytla. \u010coskoro som si v\u0161imla obrovsk\u00fd trh s okuliarmi, ktor\u00fd sa digit\u00e1lnej transform\u00e1cie sotva dotkol, a povedala som si: pre\u010do nie my? Tak vznikol Eyerim. <\/p>\n\n

\u010co v\u00e1s na e-commerce bav\u00ed najviac?<\/strong><\/strong><\/h4>\n\n

Tempo. Z\u00edskavate okam\u017eit\u00fa sp\u00e4tn\u00fa v\u00e4zbu od trhu, od z\u00e1kazn\u00edkov, od \u010d\u00edsel. Neust\u00e1le v\u00e1s to udr\u017eiava v strehu. <\/p>\n\n

Spom\u00ednate si na najvtipnej\u0161\u00ed moment vo va\u0161ej e-commerce kari\u00e9re?<\/strong><\/h4>\n\n

Je ich ve\u013ea. V za\u010diatkoch sme posielali okuliare priamo z na\u0161ich ob\u00fdva\u010diek a pri telefon\u00e1toch so z\u00e1kazn\u00edkmi sme sa tv\u00e1rili, \u017ee sme \u201eskuto\u010dn\u00e1\u201c firma. Robili sme v\u0161etko \u2013 marketing, podporu aj dizajn. Ke\u010f sa dnes pozriem na na\u0161u prv\u00fa webstr\u00e1nku, logo \u010di pitch deck, ktor\u00e9 sme vytv\u00e1rali v Photoshope, ned\u00e1 sa na tom nezasmia\u0165. <\/p>\n\n

Ak\u00e9 n\u00e1stroje alebo technol\u00f3gie pou\u017e\u00edvate naj\u010dastej\u0161ie?<\/strong><\/h4>\n\n

D\u00e1tov\u00e9 n\u00e1stroje ako Grafana a PowerBI, a mno\u017estvo AI asistentov.Data dashboards (Grafana, Powerbi), ton of AI assisting tools.<\/p>\n\n

Ako dlho p\u00f4sob\u00edte v e-commerce?<\/strong><\/strong><\/h4>\n\n

Od roku 2015 \u2013 dos\u0165 dlho na to, aby som urobila v\u0161etky mo\u017en\u00e9 chyby a st\u00e1le chcela pokra\u010dova\u0165 \u010falej.<\/p>\n\n

\u010co na e-commerce milujete a \u010do v\u00e1s na \u0148om najviac tr\u00e1pi?<\/strong><\/strong><\/h4>\n\n

Milujem, \u017ee v\u00e1s n\u00fati prem\u00fd\u0161\u013ea\u0165 v syst\u00e9moch a h\u013eada\u0165 rie\u0161enia, ktor\u00e9 sa daj\u00fa \u0161k\u00e1lova\u0165. Nem\u00e1m rada, ako sa \u013eudia \u013eahko nechaj\u00fa unies\u0165 \u201epozl\u00e1tkov\u00fdmi\u201c metrikami namiesto skuto\u010dnej tvorby hodnoty. Ke\u010f sme sa z m\u00f3dneho e-shopu stali online optikou a za\u010dali prin\u00e1\u0161a\u0165 z\u00e1kazn\u00edkom re\u00e1lnu hodnotu, zmenilo to m\u00f4j poh\u013ead na cel\u00e9 odvetvie. Vidie\u0165, \u017ee zlep\u0161ujeme \u013eu\u010fom \u017eivot, mi prin\u00e1\u0161a rados\u0165. <\/p>\n\n

Ak\u00e9 vlastnosti robia \u010dloveka v\u00fdnimo\u010dn\u00fdm v e-commerce?<\/strong><\/strong><\/strong><\/h4>\n\n

Zvedavos\u0165, zameranie na z\u00e1kazn\u00edkov, odolnos\u0165 a chu\u0165 neust\u00e1le sa zlep\u0161ova\u0165. Mus\u00edte by\u0165 strategick\u00ed, ale z\u00e1rove\u0148 sa neb\u00e1\u0165 za\u0161pini\u0165 si ruky. <\/p>\n\n

Ak\u00fd je v\u00e1\u0161 ob\u013e\u00faben\u00fd typ z\u00e1kazn\u00edka?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4>\n\n

Ten, ktor\u00fd povie veci na rovinu a potom sa vr\u00e1ti po \u010fal\u0161\u00ed n\u00e1kup. Takto sa u\u010d\u00edme a rasteme. <\/p>\n\n

Ako zvl\u00e1date odmietnutie alebo n\u00e1ro\u010dn\u00e9 situ\u00e1cie?<\/strong><\/strong><\/strong><\/strong><\/h4>\n\n

S odstupom. Odmietnutie zvy\u010dajne nie je osobn\u00e9. A \u0165a\u017ek\u00e9 chv\u00edle \u010dasto prin\u00e1\u0161aj\u00fa najv\u00e4\u010d\u0161ie prelomy \u2013 ak ste ochotn\u00ed nimi prejs\u0165. <\/p>\n\n

Ak\u00e9 je va\u0161e motto alebo rada pre nov\u00e1\u010dikov v e-commerce?<\/strong><\/strong><\/strong><\/strong><\/h4>\n\n

Zabudnite na dokonal\u00fd pl\u00e1n. Za\u010dnite v malom, konajte r\u00fdchlo, pozorne po\u010d\u00favajte a vydr\u017ete v hre dlh\u0161ie ako ostatn\u00ed. <\/p>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Yassaman Omidbakhsh je CEO a spoluzakladate\u013eka spolo\u010dnosti Eyerim, ktor\u00e1 zmenila sp\u00f4sob, ak\u00fdm \u013eudia nakupuj\u00fa okuliare online. Jej cesta do sveta e-commerce sa za\u010dala n\u00e1hodou \u2013 st\u00e1\u017e prebudila jej zvedavos\u0165 a \u010doskoro si v\u0161imla obrovsk\u00fa pr\u00edle\u017eitos\u0165 na trhu, ktor\u00fd sa digit\u00e1lnej inov\u00e1cie zatia\u013e sotva dotkol. Najviac ju poh\u00e1\u0148a r\u00fdchle tempo a neust\u00e1le u\u010denie, ktor\u00e9 e-commerce prin\u00e1\u0161a. […]<\/p>\n","protected":false},"author":7,"featured_media":8351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[],"class_list":["post-8347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sk"],"yoast_head":"\nSales Leaders Talk: Z ob\u00fdva\u010dky a\u017e po Eyerim: Cesta svetom e-commerce a vytrvalosti | AI-Powered B2B Sales Platform for Global Teams<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.closerocket.com\/sk\/sales-leaders-talk-z-obyvacky-az-po-eyerim-cesta-svetom-e-commerce-a-vytrvalosti\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Leaders Talk: Z ob\u00fdva\u010dky a\u017e po Eyerim: Cesta svetom e-commerce a vytrvalosti | AI-Powered B2B Sales Platform for Global Teams\" \/>\n<meta property=\"og:description\" content=\"Yassaman Omidbakhsh je CEO a spoluzakladate\u013eka spolo\u010dnosti Eyerim, ktor\u00e1 zmenila sp\u00f4sob, ak\u00fdm \u013eudia nakupuj\u00fa okuliare online. 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