July 3, 2023

Sales email secrets: Boost readability conversions by 20% with effective subject lines

Whenever you send business emails, make sure to put careful thought into the subject line. The subject line plays a crucial role in determining the open rate of your emails.

Take your time and consider whether you would open an email with the subject line you have prepared. Don’t forget to A/B test your open rates as well. Here are a few tips on how to write an effective subject line:

Think carefully about what you are selling and to whom. 

Before writing your first sentence and subject line, consider the product’s benefits for your target audience. Simultaneously, analyze the characteristics of your target audience. Are they creative marketing directors in top hats or serious CFOs? Tailor your email subject line to align with your understanding of the product and your audience.

Don’t forget to A/B test your subject lines. 

Numbers are crucial for validating hypotheses. Measure conversions and continuously refine your business process. You may be surprised to discover that an email you love doesn’t resonate well with your target audience. Keep experimenting and optimizing based on the data.

Keep the subject line short and clear.

In today’s fast-paced world, every minute counts. Long and uninteresting texts don’t capture anyone’s attention. Grab the reader’s attention quickly and distinctly. Writing a compelling email subject line may seem simple at first, but it requires a certain artistry. Additionally, avoid making misleading promises in the subject line to avoid sounding too marketing-oriented.

Seek feedback from colleagues. 

Don’t hesitate to ask if they would open an email with a subject line like yours. How does it resonate with them? Taking a few minutes to gather their insights can significantly improve your email conversions. It’s also beneficial to read the subject line aloud several times. If it sounds odd, make adjustments accordingly.

Incorporate the company name in the subject line

According to a 2016 Stanford study, including the recipient’s company name in the subject line can boost your email’s open rate by 20%. This significant increase makes it worthwhile to test this strategy and potentially reap the benefits.

Strike a friendly tone without overstepping boundaries

Creating a friendly and relaxed atmosphere is generally well-received. However, when reaching out to someone for the first time, it’s important to maintain a balance. While being friendly, avoid being excessively informal or cheeky. Remember to stay within appropriate professional boundaries.

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